Learn marketing lessons from F.R.I.E.N.D.S.
Whether you are a huge FRIENDS fanatic or someone who casually enjoys episodes while flipping through the channels, I think we all can agree that the show has taught us some valuable and memorable Marketing lessons.
Rachel Green – The Trendsetter
Rachel Green was perhaps the most fashionable character to have graced the television screen. Every season she had a new ‘do and she was constantly keeping up with the latest trends and fashions.
Similarly, your company has got to keep up with the trend to compete with others in the industry. If you always try and play it safe it is not really going to help. Avoid being boring – With technology changing rapidly, understand how market functions and introduce some innovative campaigns that will help you stand out – just like Rachel did with her hair! Try new things and you will be surprised by the response.
Connect with the Influencers
Tell me something you purchased immediately after looking at the advertisement? There are high chances it was recommended to you by a friend or a credible brand.
Before making a purchase decision, every customer desires proof or assurance of quality. An effective way to win customers is by chasing influencers who will share honest reviews about your product and services.
Friends did something impressive – there were 48 famous actors who have guest-starred on Friends. From popular celebrities like Julia Roberts, Bruce Willis, Brad Pitt, Isabella Rossellini, Ben Stiller and many more. The creators made sure to use the ‘power of influencer’ to create a buzz for the show.
Be Innovative
“It is a love based on giving and receiving as well as having and sharing. And the love that they give and have is shared and received. And through this having and giving and sharing and receiving, we too can share and love and have and receive.” – Joey Tribbiani
Remember this speech Joey wrote for Monica and Chandler’s wedding? Well, that not only drove them crazy but it also made Joey seem like he had no idea what he is talking about.
When marketing your business, product or service, don’t say the same thing over and over again. Find new ways to keep your customers engaged. Repetitive marketing mantras are definitely not going to help. Keep it simple and fresh!
A lot can happen over a cup of coffee
The Friends group did spend way too much time on the orange couch in the coffee shop. Coffee is an imperative part of a business man’s life. The drink helps increase focus and alertness, but it is more than that. A lot of networking happens over a cup of coffee, and a lot of business deals are closed through networking. Not everyone has the skills to sink a putt on the golf course, but everyone could take 20 minutes for some tea or coffee!
